Rolling Stoned
Executive Creative Director at Stay Gold
Recognizing the cultural cache that music has had in the branding of cannabis, lean into that relationship to create something at original and iconic.
Strategy:
The Greatest Hits identity leverages classic rock inspired art direction to create feelings of nostalgia and affinity in an ordinarily obscure category.
Design:
Role:
As the ECD for the brand design and deployment I led the creative process in bringing to market the brand, retail experience, and product catalog.
Built to Rock
Greatest Hits launched in the Massachusetts market with a special blend of rock’n’roll and good old fashioned cannabis.
Role:
ECD
Services:
Research, Strategy, Design
Partner:
Stay.Gold
Status:
Launched, 2022
