Chris Znerold — Design & Creative Direction

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Chris Znerold — Design & Creative Direction ~

Chris Znerold is a creative leader and design expert based in Boulder, Colorado.

His practice is shaped by principles of human-centered design, and his process is informed by a diverse set of agency and in-house experiences across brand and product design spaces.

Chris recently published two books and a country-western EP — Story (by) Design, The Futures of Brand, and Gassed Up.

For over twenty years, Chris has leveraged the power of design to help smart teams create positive cultural impact. As a product designer, Chris helped create the first social dating profiles on Match.com, launched an NBA themed basketball game for Disney, and worked as a design lead crafting well-loved digital products like Apple Music, Adobe Marketing Cloud, Airbnb Trips, Playstation Video, and more.

More recently, Chris has thrived as a startup executive where he built a from-scratch product team that launched 50 new products in 2 years to deliver $40M in revenue growth, and co-founded a design studio that launched next-gen digital products in highly regulated spaces.

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Clients —

Principles —

Design for abundance

Create engaging brand experiences by incorporating consumer research and ethnography perspectives to help expand the potential for creating well-loved, culturally-resonant identity design systems.

Facilitate serendipity

Leverage rapid prototyping and iterative design principles to create holistic, integrated user experience ecosystems across physical and digital touchpoints to facilitate product moments that feel like magic.

Experience nirvana

Reduce churn and produce joy through highly performant brand communication and digital experience design expressions that leverage world-class IA, IxD, UX, and UI digital design output.

The only way to experience an experience is to experience it.