Mountains are Calling
Executive Creative Director at Stay Gold
Develop a new brand of pre-roll that is tailor made for the ski-bound tourist market flooding Colorado each winter.
Strategy:
Slopeside finds a unique product expression leveraging a nostalgic feel to create a distinctive home among pre-rolls.
Design:
Leadership:
As the ECD working directly with Slopeside, I helped direct the brand and product across all consumer touchpoints.
Enjoy the Ride
Cannabis culture is rooted in a spirit of breaking the norm. Slopeside acts as a steward for indulgence and embraces the spirit of adventure.
Human-centered product insights
Leveraging bespoke research from real customers to develop actionable insights that translate into market success. For Slopeside, this meant providing an experience that helped to champion a convenient celebration.
Role:
ECD
Services:
Leadership, Strategy, Design
Partner:
Stay.Gold
Status:
Launched, 2023
